Tuesday, February 8, 2011

How To Close a Sale!!!



The ever so debatable topic of How to Sale and the Process behind it all.
I am not some magical genius that knows how to sell everyone and their grandma, but I do know a thing or two on how to Close Sales.
At the end of the day, if your not Closing , you better be darn good at managing your current client base.
but lets ask the Million Dollar Question…

So what’s the best way to close a client …?

Truthfully, there is no right way, but there are some steps to get you to a higher percentage of closing.
It is hard for me to state one specific process to follow because lets face it….
Sales is unpredictable…
but…
regardless of its unpredictability
We are still taught some sort of sales process.
My main issue with these “Sales Processes” is they all sound amazing on paper, but in reality it goes completely different
Sometimes you jump from step 1 to step 4 or quickly jump straight to step 4
but at the end of the day you must have some direction when pitching a client
Well I quickly learned through my 12 years of sales experience that you must...

Lower your clients guard/ build report

  • There are many ways to effectively do this, but the key is to notice things outside of their business, learn about the person in charge and what their interest are

Learn more about them and their business

  • Learn about the pain points and what they would be willing to spend money on

Have them listen to you and slowly take control of the conversation

  • Key is to make them feel as though they are in control and you are just casually having a conversation

Have them believe in you

  • This is critical as many of you want to be seen as trusted advisors and they must believe in what your presenting and that you are capable on taking on that role

***Keep in mind***

Each situation is unique but following these steps typically will help you get ….
The ideal end result: They hand over money and sign on the line which is dotted

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